ConceptsAll the ideas

Tell the Story

Idea 15of 22Builds onOne big number

Put the parts in reading order

In what order should a reader meet the parts?

Today you'll discover

  • what a reader should see first
  • where the displays go
  • why the source comes last

Think firstRoom 12's finished poster

Which part should a reader see first?

Decide first, then press Next. Follow the numbered circles down the sheet.

Room 12's finished poster. Numbered circles mark the reading order down the left edge: 1 the title and message, 2 the headline number, 3 the bar graph and table, 4 the source line. The last step shows a jumbled draft with the source at the top and the title at the bottom.

See the whole ideathe big idea and the key word, in one place

The big idea

Put the title and message first, then the number and displays, and the source last.

Top to bottom

Story, then number, then proof, then where it came from.

  1. 1title and message
  2. 2headline number
  3. 3displays
  4. 4source

Easy to get wrongA jumbled infographic has all the right parts and still confuses: the reader has to hunt for the story.

Key word

reading order
the order a reader meets the parts of a page, usually from the top down

Ready to use it?

  • Put the parts of an infographic in reading order.
  • Fix a draft whose parts are jumbled.
Practise this idea