Idea 3of 22Builds onDecide the one message first
Made for a reader
Does an infographic change for different readers?
Today you'll discover
- what an audience is
- what changes for a new reader
- what never changes
Think firstThis one is for Grade 5 students
If the principal reads it instead, what should change?
Decide first, then press Next. Watch the tag at the top right: who is reading?
The yard-vote poster with a tag saying For: Grade 5 students. Then the same poster with the message Garden beds won! Sign up to plant in May. Then a version for the principal: Grade 5 asks for garden beds, with the extra fact 4 garden beds would cost $200. The bar graph and table stay the same. The last step shows Room 12's poster for families at home.
See the whole ideathe big idea and the key word, in one place
The big idea
Choose the words and extra facts for your audience; the data itself never changes.
Compare themSame votes, two readers. Students: “Garden beds won! Sign up to plant in May.” The principal: “Grade 5 asks for garden beds. 4 beds cost $200.”
Easy to get wrongNever change a count to suit a reader. Words, extra facts and order can change; the numbers stay what they were.
Key word
- audience
- the people an infographic is made for, such as classmates, families or the principal
Ready to use it?
- Pick an extra fact that helps a given reader.
- Say what changes, and what stays, for a new audience.